From there, they can book and manage their reservations. In turn, they receive rewards for using SweatGuru. The rewards can be exchanged for fitness-related prizes, like gift cards to top retailers like Lululemon. For fitness professionals, SweatGuru makes it easy to manage their classes and reservations. SweatGuru offers an option for fitness organizations to manage their entire booking system on the website. SweatGuru is the only easy, affordable way I have found to manage my dance business and grow my client base, said Minila Shah, founder of Ajna Dance in New York, New York.